Xook collects and uses your personal information to operate its Services and deliver the Services you have requested.
2.1. Provide the Services
We provide you with the services, products and functionality offered through our Services including but not limited to placing online orders, reviewing businesses, messaging, adding reviews, adding photos.
2.2. Authenticate your credentials and identify you
This is necessary to log you in to the Services and ensure the security of your account.
2.3. Maintain, Improve, and Personalize the Services
We use your information for our everyday business operations such as auditing, administration of the Services, forum management, fulfillment, and analytics. Your information may also be used to improve the content and/or functionality of the Services. For example, it may be used to help us and/or our Merchants improve our offerings. We also use your information to personalize your experience. For example, we may personalize the content and features you see when visiting our Services. In addition, we may personalize advertisements, marketing communications, and recommendations to make them more tailored to your interests.
2.4. Communicate with you
We use your information to communicate with you about your account or use of our Services, products, and/or functionality; respond to, or follow up on, your comments and questions; and otherwise provide customer service.
2.5. Send you marketing communications
We may send marketing communications including communicating with you about services or products offered by Xook, or our Merchants / business partners and other marketing communications that we believe you would be interested in, as permitted by law.
2.6. Operate and improve our Services
We may use your information to develop new products and services, including using analytics to better understand how you use our Services for purposes of product, website, application and service development and to enhance the user experience.
2.7. Show your account profile page
We may show your purchases and bookings made through the websites, applications, and services of your account profile page.
2.8. Maintain Legal and Regulatory Compliance
Our Services are subject to certain laws and regulations which may require us to process your Personal Information. For example, we process your Personal Information to pay our taxes, to fulfill our business obligations, ensure compliance with employment and recruitment laws or as necessary to manage risk as required under applicable law.
2.9. Enforce Compliance with Our Terms and Conditions and Policies
When you access or use our Services, you are bound to our Terms and Conditions and this Policy. To ensure you comply with them, we process your Personal Information by actively monitoring, investigating, preventing and mitigating any alleged or actual prohibited, illicit or illegal activities on our Services. We also process your Personal Information to: investigate, prevent or mitigate violations of our internal terms, agreements or policies; enforce our agreements with third parties and business partners.
2.10. Customize your experience with our Services
Such as by making inferences or combining different pieces of information we have collected about you to suggest businesses that you may be interested in or otherwise customize our Services to you according to your preferences or restrictions.
2.11. Protect You, Others, and Our Business
We use your information to protect you, others, and our business, including, without limitation, using information for fraud prevention, for enforcement of our Terms of Service, to comply with the law, and to protect against security risks.