Privacy Policy
Effective: December 19, 2019
This Privacy Policy describes how Xook Inc (collectively, “Xook”, “we”, “our”, “us”) collect, use, disclose and protect Personal Information of our customers and users. It applies to all Personal Information collected by us on our websites (xook.com, xook.co), communications (e.g. emails, phone calls, and texts), and mobile applications (collectively, the “Services”).
When you use the Services, you consent to our collection, use, and disclosure of information about you as described in this Privacy Policy.
1. Information we collect and use
When you use our Services, we may collect or receive Personal Information about you to provide our services and operate our business. The types of Personal Information that we may collect about you are:
1.1 Information you provide to us directly
- Personal details (such as name, email address, postal address, phone number)
- Account information (such as account settings and passwords)
- Photos of you (such as if you add a photo of yourself to your profile, upload photos to a review or business’s profile)
- Order details (such as order processed through our Services. This may include information such as items purchased, special instructions, date and time of order, total)
- Business reviews and content (such as reviews, photos)
1.2. Information Received From You as Part of Your Communications
When you use our Services, complete electronic forms, communicate Business owners or contact us, by online chat, email, phone or text, we may automatically collect and store certain information about you and the activity you engaged in, for example: your name and contact information; your order details; information that you voluntarily provide to us; the nature of your communication; the purpose of the interaction, and the action we took in response to your inquiry or request.
1.3. Information Collected Automatically
We also may receive and store certain information about you and your device(s) automatically when you access or use our Services. This information may include:
Technical Information – We collect technical information associated with your activity on our Services and may include information related to your browser and operating system, IP address (the Internet address of your computer) unique device identifiers, and other information such as your device type. We use such information for diagnostic and statistical purposes and to administer our Services.
Services Usage Information – We collect information to better understand customer traffic patterns and Site usage. This may include the webpage that you were visiting before accessing our Site or mobile application, the pages or features of our Site or mobile application you browsed to inform us which part of our Site, app and Services you visit and how much time you spend there. This information is used to analyze and improve our Services and to provide our customers with a better user experience.
Services Preferences – We collect information about your preferences to make your use of our Services more productive through the use of cookies.
1.4. Location Information
When you use our Services, we may collect general location information (such as IP address). If you permit the Services to access location services through the permission system used by your mobile operating system (“Platform”) or browser, we may also collect the precise location of your device when the Xook app is running in the foreground or background of your device. This information may be used to help you provide more accurate information on our Services, to provide recommendations to you, and to enhance your user experience and improve the services. You can choose whether to enable the location tracking feature through the settings on your device or Platform or when prompted by the Xook mobile app. If you choose to disable the location feature, you may not get accurate information, which may compromise the accuracy of Services in some situations, for instance, if you are located in a large area, such as a park.
1.5. Personal Information from Publicly Available Sources and Third Parties
We may collect or receive Personal Information about you from publicly available sources, social network providers, marketing partners, and/or third parties. This may include: Social Network Information – We may receive information about you from other services. For example, we receive certain information from Facebook when you use their service to login to Xook.
Demographic Information – This characteristic information could include information such as income, marital status, spending habits, and other information pertaining to customers.
2. Use of your Personal Information
Xook collects and uses your personal information to operate its Services and deliver the Services you have requested.
2.1. Provide the Services
We provide you with the services, products and functionality offered through our Services including but not limited to placing online orders, reviewing businesses, messaging, adding reviews, adding photos.
2.2. Authenticate your credentials and identify you
This is necessary to log you in to the Services and ensure the security of your account.
2.3. Maintain, Improve, and Personalize the Services
We use your information for our everyday business operations such as auditing, administration of the Services, forum management, fulfillment, and analytics. Your information may also be used to improve the content and/or functionality of the Services. For example, it may be used to help us and/or our Merchants improve our offerings. We also use your information to personalize your experience. For example, we may personalize the content and features you see when visiting our Services. In addition, we may personalize advertisements, marketing communications, and recommendations to make them more tailored to your interests.
2.4. Communicate with you
We use your information to communicate with you about your account or use of our Services, products, and/or functionality; respond to, or follow up on, your comments and questions; and otherwise provide customer service.
2.5. Send you marketing communications
We may send marketing communications including communicating with you about services or products offered by Xook, or our Merchants / business partners and other marketing communications that we believe you would be interested in, as permitted by law.
2.6. Operate and improve our Services
We may use your information to develop new products and services, including using analytics to better understand how you use our Services for purposes of product, website, application and service development and to enhance the user experience.
2.7. Show your account profile page
We may show your purchases and bookings made through the websites, applications, and services of your account profile page.
2.8. Maintain Legal and Regulatory Compliance
Our Services are subject to certain laws and regulations which may require us to process your Personal Information. For example, we process your Personal Information to pay our taxes, to fulfill our business obligations, ensure compliance with employment and recruitment laws or as necessary to manage risk as required under applicable law.
2.9. Enforce Compliance with Our Terms and Conditions and Policies
When you access or use our Services, you are bound to our Terms and Conditions and this Policy. To ensure you comply with them, we process your Personal Information by actively monitoring, investigating, preventing and mitigating any alleged or actual prohibited, illicit or illegal activities on our Services. We also process your Personal Information to: investigate, prevent or mitigate violations of our internal terms, agreements or policies; enforce our agreements with third parties and business partners.
2.10. Customize your experience with our Services
Such as by making inferences or combining different pieces of information we have collected about you to suggest businesses that you may be interested in or otherwise customize our Services to you according to your preferences or restrictions.
2.11. Protect You, Others, and Our Business
We use your information to protect you, others, and our business, including, without limitation, using information for fraud prevention, for enforcement of our Terms of Service, to comply with the law, and to protect against security risks.
3. Sharing Information with Third Parties
Your Personal Information is not shared with third parties without your permission, except as described below.
3.1. Service Providers
We may share your information with our third-party service providers for certain business purposes. This information is provided in order for them to provide us with services such as payment processing, advertising services, marketing partners, web analytics, data processing, IT services, customer support and other services. These third-party service providers have access to your Personal Information only for the purpose of performing services on our behalf and are expressly obligated not to disclose or use your Personal Information for any other purpose.
3.2. Merchants and Businesses
To help provide you with a high-quality order we also may share your information, including your Personal Information and order details Merchants and Businesses who complete your requested orders. Similarly, we may share your name, phone number, order information, customer feedback and other information related to your orders with Xook Merchants and Businesses.
3.3. Related Entities
We may share your information with our affiliates (entities that control or are under the control of Xook) for business purposes. We will require these entities to comply with the terms of this Policy with regard to their use of your information.
3.4. When Required by Law
We recognize that information related to your orders could contain private information. However, we may be required to disclose your information to third parties including law enforcement agencies when required to protect and defend our legal rights, protect the safety and security of users of our Services, prevent fraud, comply with the law, respond to legal process, or a request for cooperation by a government entity.
3.5. Corporate Transactions
In the event of sale, transfer, merger, reorganization, dissolution, or similar event we may transfer your information to one or more third parties as part of that transaction.
3.6. With Your Consent
We also may share or disclose your information with your consent or at your direction.
4. Use of Cookies
We may use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.
One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Xook pages, or register with Xook site or services, a cookie helps Xook to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Xook website, the information you previously provided can be retrieved, so you can easily use the Xook features that you customized.
You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Services.
5. Security of your Personal Information
Xook secures your personal information from unauthorized access, use, or disclosure. We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.
When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.
Please recognize that protecting your Personal Information is also your responsibility. We urge you to take every precaution to protect your information when you are on the Internet, or when you communicate with us and with others through the Internet. Change your passwords often, use a combination of letters and numbers, and make sure you use a secure browser. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of your account might have been compromised), or if you suspect someone else is using your account, please let us know immediately by contacting us as indicated in the Contact Us section below.
6. Data Retention
We will retain your Personal Information for as long as your account is active or as needed to provide you services and to maintain a record of your transactions for financial reporting purposes. We will also retain and use your Personal Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
7. Children
Our Services are not intended for children under 13 years of age and we do not knowingly collect personally identifiable information from children under the age of 13. If you are under the age of 13, you must ask your parent or guardian for permission to use Xook Services. If you are a parent or guardian of a child under the age of 13 and believe he or she has disclosed personally identifiable information to us please contact us at privacy@xook.com
8. E-mail Communications
From time to time, we may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication.
9. Changes to this Statement
Our Services may change from time to time. As a result, we reserve the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our site, and/or by updating any privacy information on this page. Your continued use of the Site and/or Services available through this Site after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.
10. Contact Information
If you have any questions or concerns relating to this Privacy Statement or our privacy practices please contact us at privacy@xook.com or contact online